Mazda is implementing a strategic realignment of its CX-50 pricing and feature sets to fortify its market position in anticipation of the significantly redesigned 2026 CX-5. This initiative involves both price reductions and increases across various CX-50 trims, coupled with substantial enhancements in standard equipment. The move aims to ensure the CX-50 remains an attractive option for consumers, especially those who might otherwise defer their purchase in favor of the next-generation CX-5, which is poised to introduce considerable advancements in design, comfort, and technological integration.
The Mazda CX-50, originally positioned as a more robust and outdoor-oriented alternative to the CX-5, is undergoing a repositioning as the brand prepares for the debut of the 2026 CX-5. With the new CX-5 promising significant enhancements in various aspects, Mazda is actively adjusting the CX-50's market appeal. This includes a revamped pricing strategy designed to offer greater value and enhanced competitiveness, particularly for potential buyers weighing options between the two popular crossover models.
Several CX-50 trims are seeing price adjustments for the 2026 model year. For instance, the entry-level 2.5 S Select variant now begins at a more accessible price point of $29,900, reflecting a $600 decrease. High-end trims like the Turbo Meridian Edition and the Turbo Premium Plus also benefit from similar $600 price cuts, bringing their new starting prices to $40,400 and $42,900, respectively. The Hybrid Premium Plus model experiences a modest $100 reduction, settling at $40,150. These reductions are intended to make these specific trims more enticing in a competitive segment.
Conversely, some CX-50 trims will see an increase in their sticker prices. The 2.5 S Premium now starts at $34,900, a $700 rise, while the Hybrid Preferred and Hybrid Premium models increase by $580 and $450, respectively, to $34,750 and $38,150. The 2.5 S Preferred trim also sees a slight bump to $32,400. To further diversify the lineup and cater to specific buyer preferences, a new 2.5 S Meridian Edition is being introduced at $33,150. This new variant offers a rugged aesthetic without necessitating the more powerful turbo engine, providing an additional compelling choice for consumers. These strategic price and trim adjustments are designed to reinforce the CX-50's appeal, making it a stronger contender against its upcoming sibling.
Beyond pricing, the CX-50 is receiving notable equipment upgrades across its range. The newly introduced Meridian Edition variants, available for both 2.5 S and Turbo models, will feature all-terrain tires, black roof rails, gloss-black emblems, and distinctive interior accents, enhancing their adventurous character. Premium trims are being elevated with amenities such as ventilated seating, upgraded leather upholstery (with an optional white interior scheme), power-adjustable passenger seats, memory functions, and an expanded suite of driver assistance technologies, alongside refined interior lighting and finishes. Hybrid models will also benefit from new features like heated rear seats, a heated steering wheel, and adaptive headlights, alongside other comfort-oriented technological advancements.
The upcoming 2026 CX-5 is set to redefine expectations within its segment. It will boast a longer and wider body, translating into increased rear legroom and enhanced cargo volume, complemented by a lower lift-in height for easier loading. The cabin of the new CX-5 has been meticulously reimagined to prioritize comfort, featuring a more tranquil environment and premium, functional materials. It will also offer seven-color ambient lighting and an innovative 15.6-inch touchscreen with integrated Google services. Both standard and advanced safety systems will be expanded to provide comprehensive protection. While the 2026 CX-5 will initially retain the familiar 2.5-liter Skyactiv-G engine, an electrified powertrain option is scheduled to join the lineup in 2027, signaling Mazda's commitment to future-forward mobility.
In summary, Mazda's proactive adjustments to the CX-50 lineup, encompassing revised pricing and enriched feature sets, are a calculated move to maintain its allure ahead of the 2026 CX-5's launch. These changes, from price reductions on certain trims to the introduction of new variants and comprehensive equipment upgrades, underscore Mazda's dedication to offering compelling options to its customers. With the new CX-5 poised to elevate the standard for design, technology, and interior comfort, the CX-50's strategic enhancements aim to ensure both models contribute robustly to Mazda's continued success in the competitive SUV market.